A DAMN GOOD MARKETER

BROOK GOODMAN

Brook, like the trout.

Strategic Marketing Leadership

 

Past Wins

Demand Generation:

  • Delivered a 10% increase in MQL volume (Qualifacts).

  • Increased the MQL to SQL conversion rate from 14% to 47% within the first 9 months (OnCall).

  • Reduced Cost Per Click (CPC) by 3X across digital channels while increasing Click-Through Rate (CTR) by 1.5X (OnCall).

    New Customer Acquisition:

  • Tripled quarterly new logo deals from Q1 to Q2 2022 and sustained this growth throughout the year (OnCall).

  • Doubled revenue per customer in 2022 while simultaneously reducing Customer Acquisition Cost (CAC) by half (OnCall).

Revenue Growth:

  • Contributed to significant revenue growth—$172M to $210M in 1 year (Qualifacts).

  • Helped grow the company from $3M to nearly $10M within my first 18 months (OnCall).

    Account-Based Marketing Impact:

  • Spearheaded launches of the company's ABM strategies at 3 companies.

  • Directly influenced over $6M in pipeline and contributed to 80% of closed-won opportunities (Qualifacts).

  • Increased the CTR by 100% for ABM campaigns by using more real-time intent data and automation, leading to more MQAs (Gorilla Logic).

    Enhanced Visibility:

  • Achieved a 120% increase in impression volume in 1 year (Qualifacts).

  • Drove a 15% increase in overall website traffic in 1 year (Qualifacts).

  • Doubled new user website traffic over 6 months (OnCall).