A DAMN GOOD MARKETER

BROOK GOODMAN

Brook, like the trout.

Strategic Marketing Leadership — Without the Full-Time Overhead

After 10 years working full-time to help grow B2B companies scale through smarter brand, content, and growth strategies, I’ve stepped out on my own. I’m ready to help growing companies with whatever their marketing needs may be. I have experience in demand generation, digital marketing, content creation, and marketing operations.

My strong verbal reasoning and comprehension skills, mixed with a superior processing speed (yes, I’ve taken an IQ test), make me really good at understanding patterns and similarities so that I can take complex thoughts and ideas and make them simple and digestible for your audience.

Think we could be a good match? Let’s chat.

 

Past Wins

Demand Generation:

  • Delivered a 10% increase in MQL volume (Qualifacts).

  • Increased the MQL to SQL conversion rate from 14% to 47% within the first 9 months (OnCall).

  • Reduced Cost Per Click (CPC) by 3X across digital channels while increasing Click-Through Rate (CTR) by 1.5X (OnCall).

    New Customer Acquisition:

  • Tripled quarterly new logo deals from Q1 to Q2 2022 and sustained this growth throughout the year (OnCall).

  • Doubled revenue per customer in 2022 while simultaneously reducing Customer Acquisition Cost (CAC) by half (OnCall).

Revenue Growth:

  • Contributed to significant revenue growth—$172M to $210M in 1 year (Qualifacts).

  • Helped grow the company from $3M to nearly $10M within my first 18 months (OnCall).

    Account-Based Marketing Impact:

  • Spearheaded launches of the company's ABM strategies at 3 companies.

  • Directly influenced over $6M in pipeline and contributed to 80% of closed-won opportunities (Qualifacts).

  • Increased the CTR by 100% for ABM campaigns by using more real-time intent data and automation, leading to more MQAs (Gorilla Logic).

    Enhanced Visibility:

  • Achieved a 120% increase in impression volume in 1 year (Qualifacts).

  • Drove a 15% increase in overall website traffic in 1 year (Qualifacts).

  • Doubled new user website traffic over 6 months (OnCall).